10) Automotive

1.Which of the nine (9) types of advertising does the ad belong to?

- Brand advertising

2.The four (4) roles of advertising. Which are relevant for this ad?

- Marketing role, communication role

3.What does the ad. want the audience to do or not do?

- Buy the car 

4.Who is the target audience?

- People who love cars and have a big budget.

5.What are the target audience’s needs, concerns and interests?

- Luxury cars, safety.

6.What is the message?

- The Mercedes-Benz E-class is safe.

7.Discuss the message being conveyed.

- The message is simple, the car has a mechanism that increases safety measures - breaks.

8.Who does the message appeal to?

- People who desire luxury cars.

9.What is the desired communication outcome?

- The Mercedes-Benz E-class offers safety as well as prestige.

10.What other communication channel is most effective?

- In this particular ad, a visual demonstration of the car being able to break immediately is a requirement to convey the message. Therefore, video advertising remains as more effective at communicating the message.

11.Identify the ad and specific product being advertised and describe the ad.

- The ad features a Mercedes car. A young man is driving the Mercedes along the road in the forest, when he is suddenly greeted by the 'grim reaper'. The grim reaper apologizes for attempting to end the mans life. However the car manages to break and stop instantly avoiding an accident. The young man then apologizes back to the grim reaper.

12.What does the ad show, people, products, scenery, etc?

- The ad shows 1 young man and 1 old man. The product displayed in the ad is the Mercedes-Benz Eclass. The scene happens in the middle of a forest.

13.What is not discussed about the product?

- The price of the car. Other functions the car may have.

14.What image is portrayed?

- Life is good when you own a Mercedes and even better when that Mercedes can save your life.

15.Is it true to life or puffery?

- The ad is True to life with a bit of puffery. Road safety is a critical issue, and being able to address that problem does not present itself as puffery. However, the grim reaper presenting himself is superstition.

16.Is the ad a slice-of-life, fear, humor, sex, or other type of ad?

- the ad is humorous.

17.Who is in the ad, if a star, what image does he or she portray?

- Ferdinand Piech - Chairman of the supervisory board of Volkswagen group. He is portrayed as the grim reaper.

18.What is the mood of the ad, colors used, music played?

- The theme of the ad is a mischievous one.

19.Is the ad memorable?

- No, It fails to impact me on a creative level. 

20.Would you buy the product being advertised, why or why not?

- No, i cannot afford. In the context in which i can afford it my opinion may be different.

21.Be sure to include your opinion (have a specific point of view, love it or hate it) about why you would deem this advertisement a success.

- The ad would be successful in conveying the message that the car possess an extra safety mechanism. Other than that no other compelling message is derived from it.

9) Entertainment

1.Which of the nine (9) types of advertising does the ad belong to?

- Brand advertising.

2.The four (4) roles of advertising. Which are relevant for this ad?

- Marketing role.

3.What does the ad. want the audience to do or not do?

- Try the game for free, and eventually buy it.

4.Who is the target audience?

- Gamers

5.What are the target audience’s needs, concerns and interests?

- Good quality games. Ability to try a game for free before purchasing it.

6.What is the message?

- Chuck norris approves the game, proving its a good game.

7.Discuss the message being conveyed.

- Using Chuck Norris in the ad is a strategic decision. Since Chuck Norris is known for power and energy, it is not unreasonable for the audience to associate him with the game.

8.Who does the message appeal to?

- People who enjoy playing game and have not tried World of Warcraft (WOW).

9.What is the desired communication outcome?

- Audiences will be notified that the game will be free to try. 

10.What other communication channel is most effective?

- Since the ad uses a celebrity, it is important for the ad to maintain its visual nature. Hence video ads are most effective here as WOW is a graphically sophisticated game as well.

11.Identify the ad and specific product being advertised and describe the ad.

- The ad features the game WOW and the celebrity Chuck Norris. In the ad, the narrator talks about how great Chuck Norris is and the ad ends with Chuck Norris endorsing the game. In the final scene the ad notifies the audience that the game was available to try for free.

12.What does the ad show, people, products, scenery, etc?

- The ad shows virtual characters in the game that looks like Chuck Norris as well as Chuck Norris in person to endorse the game. The scene is mostly in the virtual world.

13.What is not discussed about the product?

- The terms that relate to how one would go about trying the game for free. How long does the free trial last?

14.What image is portrayed?

- Chuck Norris is a strong and powerful person. 

15.Is it true to life or puffery?

- Puffery, due to Chuck Norris's internet popularity, many positive attributes are associated with him. Hence the desire from Blizzard to use Chuck Norris in the ad. This step was made to boost the games image and none of the attributes mentioned above actually pertains to the actual person. Much of the hype about Chuck Norris originated from the internet and is mostly not real or plausible.

16.Is the ad a slice-of-life, fear, humor, sex, or other type of ad?

- The ad utilizes humor and epic elements to appeal to the audience. 

17.Who is in the ad, if a star, what image does he or she portray?

- Chuck Norris - actor. He portrays himself endorsing the game.

18.What is the mood of the ad, colors used, music played?

- The mood uses an adventurous and inspiring theme and music throughout the ad.

19.Is the ad memorable?

- Yes, the ad used one of the most iconic celebrities discussed on the internet. This alone is effective in drawing the attention of many youths who are familiar with internet trends and discussions.

20.Would you buy the product being advertised, why or why not?

- No, i dont like the game to begin with. The ad has not convinced me that i should play it regardless of whether or not it is free to try.

21.Be sure to include your opinion (have a specific point of view, love it or hate it) about why you would deem this advertisement a success.

 - I love the ad, however i hate the product. My love for the ad stems from the producers inviting the appropriate celebrity guests into the ad. My hate for the product is purely personal and not relevant.

8) Hotels, Casinos, Resorts

1.Which of the nine (9) types of advertising does the ad belong to?

- Local advertising

2.The four (4) roles of advertising. Which are relevant for this ad?

- Marketing role, communication role.

3.What does the ad. want the audience to do or not do?

- Join the 'all you can eat' buffet offered at Marriot hotel.

4.Who is the target audience?

- People who love buffets

5.What are the target audience’s needs, concerns and interests?

- A nice place that offers good buffets.

6.What is the message?

- Fat people are hard to kidnap - good to be fat - stay fat - join the buffet at Marriot hotel

7.Discuss the message being conveyed.

- Although slightly offensive, the message conveyed is convince the audience that the food offered in the buffet is one of the best, because 'fat' people understand food the best.

8.Who does the message appeal to?

- Regular buffet patrons.

9.What is the desired communication outcome?

- Marriot hotels buffet is a nice place to dine in.

10.What other communication channel is most effective?

- Visual stimuli is important for such an ad. therefore video ads are most effective in this case.

11.Identify the ad and specific product being advertised and describe the ad.

- The ad identifies the buffet available at the Marriot hotel. In the ad, a fat person was in the process of being kidnapped. However the kidnappers gave up due to the size of  the victim. The ad ends with a phrase "Fat people are hard to kidnap. All you can eat buffet - Marriot Hotel".

12.What does the ad show, people, products, scenery, etc?

- The ad shows 2 men trying to kidnap 1 overweight man. The scene is shot in a late afternoon with the sun setting.

13.What is not discussed about the product?

- The location of the specific buffet. Is the buffet offered at other Marriot branches?

14.What image is portrayed?

- Crimes affect society. Fat people are hard to kidnap.

15.Is it true to life or puffery?

- Puffery, the scenario presented in the ad is not plausible. Fat people are liable to kidnapping just the same as anyone. Being fat is not a deterrent to becoming a victim of kidnapping. 

16.Is the ad a slice-of-life, fear, humor, sex, or other type of ad?

- The ad is humorous.

17.Who is in the ad, if a star, what image does he or she portray?

- No stars.

18.What is the mood of the ad, colors used, music played?

- The ad features oriental music playing in the background.

19.Is the ad memorable?

- Somewhat memorable. The ad was funny but at the same time offensive. The ad will be remembered for its offensive nature and not necessarily its humor factor.

20.Would you buy the product being advertised, why or why not?

- No, the ad was offensive, and generally not the right way to approach the audience. I would not go to the buffey after watching the ad.

21.Be sure to include your opinion (have a specific point of view, love it or hate it) about why you would deem this advertisement a success.

- The ad was offensive. While the attempts to be funny was not a complete failure. It however fails to address the ever rising issue of obesity in most countries. On the contrary, it provokes our tendency to over eat which is not healthy and this image should not be desired to be associated with Marriot hotel.

7) Household and Personal Products

1.Which of the nine (9) types of advertising does the ad belong to?

- Brand advertising.

2.The four (4) roles of advertising. Which are relevant for this ad?

- Marketing role

3.What does the ad. want the audience to do or not do?

- Buy the product portrayed in the ad.

4.Who is the target audience?

- Men who sweat a lot.

5.What are the target audience’s needs, concerns and interests?

- Personal image, general hygiene, and keeping armpits dry.

6.What is the message?

- If you are a man, and you sweat a lot, buy Axe.

7.Discuss the message being conveyed.

- There are people who do sweat a lot, and that may become a problem for the image, as people may not want to associate with that individual. Axe product, is able to solve that problem.

8.Who does the message appeal to?

- Sweaty men. Also, men who are active in sports or physical activities.

9.What is the desired communication outcome?

- Audience perceive that Axe deoderant is able to solve the sweat problem.

10.What other communication channel is most effective?

- This sort of ad, requires visual attention. Video ads are most suitable in conveying the message.

11.Identify the ad and specific product being advertised and describe the ad.

- The ad showcases a deoderant brand - Axe. In the ad, a man is constantly spraying sweat out of his armpits, causing his friends around him distress. However the introduction of the deoderant offers the immediate solution.

12.What does the ad show, people, products, scenery, etc?

- The showcases a deoderant product. A man and his friends are portrayed in the ad. The scenery changes a few times from the home to the outdoors and even to the basketball court.

13.What is not discussed about the product?

- Can the deoderant offer other benefits, such as fragrance or general hygiene?

14.What image is portrayed?

- Men are sometimes sweaty, and it may be annoying to others. Also friends and romance is important in life as it is essential part of it.

15.Is it true to life or puffery?

- Puffery, the ad presents a very exaggerated result of sweaty armpits. The physical effects of the sweat as presented in the ad is nowhere near anything potentially real.

16.Is the ad a slice-of-life, fear, humor, sex, or other type of ad?

- The ad is humorous.

17.Who is in the ad, if a star, what image does he or she portray?

- No stars.

18.What is the mood of the ad, colors used, music played?

- The mood is a fun one, displaying different groups of people having fun with one another despite the sweat problem.

19.Is the ad memorable?

- Yes, The outrageous image of a man spraying sweat out of his armpits is not an image easy to forget. Not that it is appealing, rather it is more captivating to watch, as different individuals are constantly sprayed with sweat to the extent that some people in the ad were forced to wear raincoats. So, yes it is memorable.

20.Would you buy the product being advertised, why or why not?

- Yes, assuming that i have a sweat problem or that i am a physically active person, i would definitely buy the product. The product has convinced me that Axe is the brand to buy when u have a sweat problem. The ad utilizes a single point to draw my attention, and it was effective.

21.Be sure to include your opinion (have a specific point of view, love it or hate it) about why you would deem this advertisement a success.

- The ad was quite creative, in the way it was presented. There were several implicit values included in the ad as well, such as friendship and loyalty. The message is received was that ' friends are important, and true friends would never leave you for such a petty flaw, however don't make it hard for them, and just buy the deoderant'.

6) Insurance

1.Which of the nine (9) types of advertising does the ad belong to?

- Public service advertising

2.The four (4) roles of advertising. Which are relevant for this ad?

- Communication role, societal role

3.What does the ad. want the audience to do or not do?

- Buy life insurance.

4.Who is the target audience?

- Parents

5.What are the target audience’s needs, concerns and interests?

- Insurance, that their children will get the benefits in case they die prematurely.

6.What is the message?

- Get life insurance, make sure your loved ones are protected even when you are gone.

7.Discuss the message being conveyed.

- Always prepare for the worse, life insurance is a way of making sure your loved ones are insured in case of an accident.

8.Who does the message appeal to?

- Parents/family members who care about the future of their dependents in case anything happens to them.

9.What is the desired communication outcome?

- Audiences will buy life insurance, from Prudential.

10.What other communication channel is most effective?

- Newspaper ads, are also effective in communicating the message. As not much is needed to convey the meaning of the message, a few sentences aided by a picture could very well sum up the message in a newspaper ad.

11.Identify the ad and specific product being advertised and describe the ad.

- The ad stresses the importance of having life insurance. The ad presents a father informing his son how life insurance if important after viewing an ad on television.

12.What does the ad show, people, products, scenery, etc?

- A man and a young boy. The scene happens in the living room in front of the television.

13.What is not discussed about the product?

- Other insurance plans and packages offered by Prudential.

14.What image is portrayed?

- A parent should care for their loved ones by buying life insurance.

15.Is it true to life or puffery?

- True to life, since there is nothing exaggerated in the ad. It is simply a son asking a question about life insurance, and the father giving the answer.

16.Is the ad a slice-of-life, fear, humor, sex, or other type of ad?

- The ad is a pragmatic one. It features a simple message understood by all.

17.Who is in the ad, if a star, what image does he or she portray?

- Nicholas Art, a child actor. He is portrayed as a little boy asking his father questions regarding life insurance.

18.What is the mood of the ad, colors used, music played?

- The mood is an educational mood. The music suggest an inquisitive approach to the question posed by the son in the ad.

19.Is the ad memorable?

- No, the ad does not present anything creative, nor does it make any emotional appeal. Hence the lack of memorability.

20.Would you buy the product being advertised, why or why not?

- No, the ad was too simple to influence me any further than just reminding me that life insurance is important.

21.Be sure to include your opinion (have a specific point of view, love it or hate it) about why you would deem this advertisement a success.

- Having a child actor in the ad, does not do much for the ad. Within a Malaysian context, i have no idea who Nicholas Art is. However this ad should be meant to be catered to american audiences.

5) Commercial Banks

1.Which of the nine (9) types of advertising does the ad belong to?

- Brand advertising

2.The four (4) roles of advertising. Which are relevant for this ad?

- Communication role

3.What does the ad. want the audience to do or not do?

- Understand that identity theft is a serious problem, and subscribing with Citibank is the solution.

4.Who is the target audience?

- People who care about banking security, and looking for a bank that may offer a solution.

5.What are the target audience’s needs, concerns and interests?

- Secure banking. Identity theft security.

6.What is the message?

- Identity theft is a serious problem, and subscribing with Citibank is the solution.

7.Discuss the message being conveyed.

- Identity theft can come in many forms as presented in the ad, it is crucial especially when it involves money - banking.

8.Who does the message appeal to?

- People who have bank accounts. People who have identities - everyone.

9.What is the desired communication outcome?

- People will come to the conclusion that Citibank can offer the solution and stability with regards to the issues mentioned above.

10.What other communication channel is most effective?

- The scenario in the ad suggests that video advertising is best suited. The audience needs to be able to identify the distinction between who is impersonating who, in other words, how serious can identity theft be?

11.Identify the ad and specific product being advertised and describe the ad.

- The service offered is credit card and banking accounts with regards to security. The ad involves a woman impersonating a man, and taking on his identity. This includes outward appearances. The ad ends with it final messages displayed on the screen, "Citi identity theft solutions".

12.What does the ad show, people, products, scenery, etc?

- The ad involves a man with a womans voice. The scenery is a home garage.

13.What is not discussed about the product?'

- Other banking options and plans offered by Citibank.

14.What image is portrayed?

- While impersonating another person may be fun, it is not fun when you are the person who is the victim of identity theft.

15.Is it true to life or puffery?

- It is true to life, with regards to the real problems with identity theft and internet banking. It is puffery in the way it presents how identity theft can occur, a woman changing her outward appearance to resemble the man she stole the identity from.

16.Is the ad a slice-of-life, fear, humor, sex, or other type of ad?

- The ad is humorous

17.Who is in the ad, if a star, what image does he or she portray?

- No stars are present in the ad.

18.What is the mood of the ad, colors used, music played?

- The mood is a funny and awkward one. There is no music played for most of the ad.

19.Is the ad memorable?

- Yes, using humor to describe a real issue in the world is memorable. However, the Citibank company who made the ad may not be remembered.

20.Would you buy the product being advertised, why or why not?

- Yes as internet banking is important in the world today, risks of leaking personal information is very real. I would want a secure banking service to avoid or limit those risks. In short, i would prioritize security over any other aspect of banking.

21.Be sure to include your opinion (have a specific point of view, love it or hate it) about why you would deem this advertisement a success.

- This advertisement could be successful if the audience is able to associate and remember that Citibank is the one offering the solution and not another. While the ad is memorable, has not necessarily positioned itself as the leading provide of secure banking services. Hence the need remembering the company that made that ad - Citibank.

4) Pharmaceuticals

1.Which of the nine (9) types of advertising does the ad belong to?

- Brand advertising

2.The four (4) roles of advertising. Which are relevant for this ad?

- Communication role, economic role, societal role.

3.What does the ad. want the audience to do or not do?

- To engage in integrating themselves with the future - a better world.

4.Who is the target audience?

- Everyone on earth, we are all in the same boat.

5.What are the target audience’s needs, concerns and interests?

- Maintain health, work towards a better future.

6.What is the message?

- We are all part of this world, be part of Pfizer in changing the world for a better place. Be healthy.

7.Discuss the message being conveyed.

- The ad encompasses many messages, almost in a summary. The messages include, health, environment, science development.

8.Who does the message appeal to?

- People who have concerns about health and the company's that offer the solution to staying healthy.

9.What is the desired communication outcome?

- The company Pfizer, is always working to be better and to move the world towards a better place, a place we all live in.

10.What other communication channel is most effective?

- This video ad, is already most effective since many visual aids are included in the ad.

11.Identify the ad and specific product being advertised and describe the ad.

- The ad uses the theme 'moving forward'. In the ad it presents many pictures and videos involving many key issues we have today - Health, technology, recycle, people. There is a narrator speaking in the background, mentioning the key phrases such as "we are changing for a better tomorrow"

12.What does the ad show, people, products, scenery, etc?

- The ad showcases the integrity of the company Pfizer in 'moving forward'.

13.What is not discussed about the product?

- The range of products offered by Pfizer.

14.What image is portrayed?

- An appeal to move towards a healthier and better world.

15.Is it true to life or puffery?

- True to life, with a bit of puffery. We are all concerned with the issues presented, however the notion an ideal situation can be reached is slightly naive. A necessity nevertheless.

16.Is the ad a slice-of-life, fear, humor, sex, or other type of ad?

- The ad aims to inspire us to believe the image being portrayed by Pfizer. Using inspiration as a theme.

17.Who is in the ad, if a star, what image does he or she portray?

- No stars present in the ad.

18.What is the mood of the ad, colors used, music played?

- Very uplifting and inspirational mood. Very colorful, featuring a wide variety of photos and videos. The music is also very uplifting, complimented by the narrators voice.

19.Is the ad memorable?

- Not quite, the ad is too saturated, and there is no MAIN key message being delivered. Hard for the audience to derive any specific value since many values were crammed into the ad.

20.Would you buy the product being advertised, why or why not?

- No, because i do not feel that i need to know what the company stands for when i am choosing which pharmaceutical product to buy. I am more interested in the risks or benefits any single pharmaceutical product offers to give me.

21.Be sure to include your opinion (have a specific point of view, love it or hate it) about why you would deem this advertisement a success.

- The ad is very well directed. However, there are too many ideals and values being presented in the ad itself. After watching half of the video ad, i have already lost track as well as losing interest in what Pfizer is trying to rely to me via the ad. It would be better for Pfizer to focus on one specific point, for example health. 

3) Oil and Gas

1.Which of the nine (9) types of advertising does the ad belong to?

- Public service advertising. Done by Petronas Malaysia.

2.The four (4) roles of advertising. Which are relevant for this ad?

- Societal role

3.What does the ad. want the audience to do or not do?

- Cherish our times with our family members.

4.Who is the target audience?

- The general public or more specifically the Malaysian chinese ethnic group.

5.What are the target audience’s needs, concerns and interests?

- The time we have with our family members. In the ad it addresses the love for ones parents.

6.What is the message?

- To never take the time we have with our family for granted. Time is limited so show your loved ones you care and appreciate their presence.

7.Discuss the message being conveyed.

- Cherish your moments with your loved ones before it is too late. However it is never too late to take the initiative to show your love for them.

8.Who does the message appeal to?

- People with parents/family.

9.What is the desired communication outcome?

- People will be reminded that family is important, and to understand that Petronas cares.

10.What other communication channel is most effective?

- Radio, is also a channel that is able to communicate emotional appeals to things like family values, etc. It may be effective in conveying that message over audio only communication.

11.Identify the ad and specific product being advertised and describe the ad.

- There is no specific product mentioned or specified as it is primarily a public service ad. The ad describes a young man regretting and reminiscing the times he had with his father before his father presumably passed away. The young man then  

redeems himself by taking the initiative to invite his mother back to live with him.

12.What does the ad show, people, products, scenery, etc?

- The ad shows a young man, and his mother, as well as his memories of his father. The scenery encompasses multiple scenes involving mundane daily activities - at home, at the market, at the swimming pool, etc.

13.What is not discussed about the product?

- The service or product that is provided by Petronas.

14.What image is portrayed?

- Petronas cares that people spend time with their families as portrayed in the ad.

15.Is it true to life or puffery?

- It is true to life, as many people may relate their regret for being frustrated with their aging parents. The scenario presents an emotional appeal to not take family members for granted, no matter how frustrating they can be in any given situation.

16.Is the ad a slice-of-life, fear, humor, sex, or other type of ad?

- This ad uses an emotional appeal to the audience. Stressing that time is not always a luxury when it comes to the available time we have with our family members. 

17.Who is in the ad, if a star, what image does he or she portray?

- No stars are present in the ad.

18.What is the mood of the ad, colors used, music played?

- The mood is a semi-sad one. A gloomy background signifying a flashback. The music consists mainly of a piano playing in the background. The rest is silent and only background sounds.

19.Is the ad memorable?

- Yes, the emotional appeal is strong

20.Would you buy the product being advertised, why or why not?

- Petroleum being the main product of Petronas is not being advertised. However the fact that the ad shows that the company cares, i may be inclined to choose the product over others.

21.Be sure to include your opinion (have a specific point of view, love it or hate it) about why you would deem this advertisement a success. 

- I do not have too much to say. The ad certainly appeals to most people with families. However, it only serves as a reminder and not as a means to enlighten us on family values. I personally love my family, and cherish the time i have with them.

1.Which of the nine (9) types of advertising does the ad belong to?

2.The four (4) roles of advertising. Which are relevant for this ad?

3.What does the ad. want the audience to do or not do?

4.Who is the target audience?

5.What are the target audience’s needs, concerns and interests?

6.What is the message?

7.Discuss the message being conveyed.

8.Who does the message appeal to?

9.What is the desired communication outcome?

10.What other communication channel is most effective?

11.Identify the ad and specific product being advertised and describe the ad.

12.What does the ad show, people, products, scenery, etc?

13.What is not discussed about the product?

14.What image is portrayed?

15.Is it true to life or puffery?

16.Is the ad a slice-of-life, fear, humor, sex, or other type of ad?

17.Who is in the ad, if a star, what image does he or she portray?

18.What is the mood of the ad, colors used, music played?

19.Is the ad memorable?

20.Would you buy the product being advertised, why or why not?

21.Be sure to include your opinion (have a specific point of view, love it or hate it) about why you would deem this advertisement a success. 

2) Telecommunications

1.Which of the nine (9) types of advertising does the ad belong to?
- This ad is brand advertising, as it aims to convince the audience that their services stands to offer certain
  benefits. In the ad above, Maxis being the company is promoting hotlink as the preferred brand for
  telecommunication services - establishing a brand image.

2.The four (4) roles of advertising. Which are relevant for this ad?
- This ad is involved in the marketing role, as it pertains to the service satisfying a need that is held by the general public - saving money, affordability.

3.What does the ad. want the audience to do or not do?
- The ad wants the audience to have the desire to associate hotlink as the brand of choice when choosing a telecommunications service.

4.Who is the target audience?
- The general public. More specifically, people who may have a tight budget due to financial constraints - students, etc.

5.What are the target audience’s needs, concerns and interests?
- The audience wish to be able to allocate sufficient funds to indulge in other things, in other words, saving money one place to spend or invest in another.

6.What is the message?
- Choose Hotlink, it is affordable and it saves you money.

7.Discuss the message being conveyed.
- Save, by choosing Hotlink, and be able to afford other things without going to extreme measures, as portrayed by the ad - cheating to go in a cinema in order to watch a movie.

8.Who does the message appeal to?
- People with tight budgets/ people who wish to spend more on other products or services other than telecommunication services.

9.What is the desired communication outcome?
- People will associate 'lower rates', 'cheaper', 'affordable', when choosing Hotlink.

10.What other communication channel is most effective?
- Internet ads, as nowadays people surf the internet often and browse sites. Placing an ad on the internet around certain services relating to communication and social networking is a good way to remind the audience that having an affordable telecommunication service is a 'social imperative'. Also with the increasing usage rate of mobile internet services, this channel also serves another avenue for future plans of advertising.

11.Identify the ad and specific product being advertised and describe the ad.
- The ad is advertising a service (telecommunication). Using a comedic theme, the ad it shows a couple of people using desperate measures to cheat their way into going in the cinema without having to pay the appropriate amount. At the end of the ad, the words 'hotlink' and 'enjoy lower rates' is displayed before ending.

12.What does the ad show, people, products, scenery, etc?
- The people involved are the average Malaysians, where the setting is persumably is a cinema inside a shopping mall. There are no obvious products involved other than the service tag 'Hotlink'.

13.What is not discussed about the product?
- The other services that were currently offered at the time by hotlink. The quality of the service.

14.What image is portrayed?
- Not everything is affordable, but with hotlink, some things do become affordable.

15.Is it true to life or puffery?
- Puffery. It is apparent that most people do not go to such extreme measures to watch a movie in a cinema. However, affordability is something that concerns many people.

16.Is the ad a slice-of-life, fear, humor, sex, or other type of ad?
- The ads inculcates humor as a main theme, allowing the audience to relate to the struggles as portrayed by the actors in the ad through comedy. It is comedic simply because of the exaggeration of the circumstances.

17.Who is in the ad, if a star, what image does he or she portray?
- There are no apparent stars, just a couple of normal guy.

18.What is the mood of the ad, colors used, music played?
- Comedic, mischievous, and a 'happy-go-lucky' atmosphere.

19.Is the ad memorable?
- Yes, it is very funny, and the message is well delivered.

20.Would you buy the product being advertised, why or why not?
- Yes, for a few reasons. 1)I assume that much effort was put into planning the ad. 2) the message was delivered very well (saving money). 3) I am already a subscriber of hotlink.

21.Be sure to include your opinion (have a specific point of view, love it or hate it) about why you would deem this advertisement a success.
- I love the fact that the ad is funny and should be appealing to most people. The ad does not stress too much on the fact that one could save more money by getting lower rates, it uses comedy to make it memorable. Which is a contributing reason why i think the ad is successful. As most people may have a skeptical mood when being presented with a serious advertisement constantly stressing on what the product/service provides to the customer. This ad however, differs from the aspect of the angle it takes to convince us (the audience) why hotlink offers what it offers.