4) Pharmaceuticals

1.Which of the nine (9) types of advertising does the ad belong to?

- Brand advertising

2.The four (4) roles of advertising. Which are relevant for this ad?

- Communication role, economic role, societal role.

3.What does the ad. want the audience to do or not do?

- To engage in integrating themselves with the future - a better world.

4.Who is the target audience?

- Everyone on earth, we are all in the same boat.

5.What are the target audience’s needs, concerns and interests?

- Maintain health, work towards a better future.

6.What is the message?

- We are all part of this world, be part of Pfizer in changing the world for a better place. Be healthy.

7.Discuss the message being conveyed.

- The ad encompasses many messages, almost in a summary. The messages include, health, environment, science development.

8.Who does the message appeal to?

- People who have concerns about health and the company's that offer the solution to staying healthy.

9.What is the desired communication outcome?

- The company Pfizer, is always working to be better and to move the world towards a better place, a place we all live in.

10.What other communication channel is most effective?

- This video ad, is already most effective since many visual aids are included in the ad.

11.Identify the ad and specific product being advertised and describe the ad.

- The ad uses the theme 'moving forward'. In the ad it presents many pictures and videos involving many key issues we have today - Health, technology, recycle, people. There is a narrator speaking in the background, mentioning the key phrases such as "we are changing for a better tomorrow"

12.What does the ad show, people, products, scenery, etc?

- The ad showcases the integrity of the company Pfizer in 'moving forward'.

13.What is not discussed about the product?

- The range of products offered by Pfizer.

14.What image is portrayed?

- An appeal to move towards a healthier and better world.

15.Is it true to life or puffery?

- True to life, with a bit of puffery. We are all concerned with the issues presented, however the notion an ideal situation can be reached is slightly naive. A necessity nevertheless.

16.Is the ad a slice-of-life, fear, humor, sex, or other type of ad?

- The ad aims to inspire us to believe the image being portrayed by Pfizer. Using inspiration as a theme.

17.Who is in the ad, if a star, what image does he or she portray?

- No stars present in the ad.

18.What is the mood of the ad, colors used, music played?

- Very uplifting and inspirational mood. Very colorful, featuring a wide variety of photos and videos. The music is also very uplifting, complimented by the narrators voice.

19.Is the ad memorable?

- Not quite, the ad is too saturated, and there is no MAIN key message being delivered. Hard for the audience to derive any specific value since many values were crammed into the ad.

20.Would you buy the product being advertised, why or why not?

- No, because i do not feel that i need to know what the company stands for when i am choosing which pharmaceutical product to buy. I am more interested in the risks or benefits any single pharmaceutical product offers to give me.

21.Be sure to include your opinion (have a specific point of view, love it or hate it) about why you would deem this advertisement a success.

- The ad is very well directed. However, there are too many ideals and values being presented in the ad itself. After watching half of the video ad, i have already lost track as well as losing interest in what Pfizer is trying to rely to me via the ad. It would be better for Pfizer to focus on one specific point, for example health.