9) Entertainment

1.Which of the nine (9) types of advertising does the ad belong to?

- Brand advertising.

2.The four (4) roles of advertising. Which are relevant for this ad?

- Marketing role.

3.What does the ad. want the audience to do or not do?

- Try the game for free, and eventually buy it.

4.Who is the target audience?

- Gamers

5.What are the target audience’s needs, concerns and interests?

- Good quality games. Ability to try a game for free before purchasing it.

6.What is the message?

- Chuck norris approves the game, proving its a good game.

7.Discuss the message being conveyed.

- Using Chuck Norris in the ad is a strategic decision. Since Chuck Norris is known for power and energy, it is not unreasonable for the audience to associate him with the game.

8.Who does the message appeal to?

- People who enjoy playing game and have not tried World of Warcraft (WOW).

9.What is the desired communication outcome?

- Audiences will be notified that the game will be free to try. 

10.What other communication channel is most effective?

- Since the ad uses a celebrity, it is important for the ad to maintain its visual nature. Hence video ads are most effective here as WOW is a graphically sophisticated game as well.

11.Identify the ad and specific product being advertised and describe the ad.

- The ad features the game WOW and the celebrity Chuck Norris. In the ad, the narrator talks about how great Chuck Norris is and the ad ends with Chuck Norris endorsing the game. In the final scene the ad notifies the audience that the game was available to try for free.

12.What does the ad show, people, products, scenery, etc?

- The ad shows virtual characters in the game that looks like Chuck Norris as well as Chuck Norris in person to endorse the game. The scene is mostly in the virtual world.

13.What is not discussed about the product?

- The terms that relate to how one would go about trying the game for free. How long does the free trial last?

14.What image is portrayed?

- Chuck Norris is a strong and powerful person. 

15.Is it true to life or puffery?

- Puffery, due to Chuck Norris's internet popularity, many positive attributes are associated with him. Hence the desire from Blizzard to use Chuck Norris in the ad. This step was made to boost the games image and none of the attributes mentioned above actually pertains to the actual person. Much of the hype about Chuck Norris originated from the internet and is mostly not real or plausible.

16.Is the ad a slice-of-life, fear, humor, sex, or other type of ad?

- The ad utilizes humor and epic elements to appeal to the audience. 

17.Who is in the ad, if a star, what image does he or she portray?

- Chuck Norris - actor. He portrays himself endorsing the game.

18.What is the mood of the ad, colors used, music played?

- The mood uses an adventurous and inspiring theme and music throughout the ad.

19.Is the ad memorable?

- Yes, the ad used one of the most iconic celebrities discussed on the internet. This alone is effective in drawing the attention of many youths who are familiar with internet trends and discussions.

20.Would you buy the product being advertised, why or why not?

- No, i dont like the game to begin with. The ad has not convinced me that i should play it regardless of whether or not it is free to try.

21.Be sure to include your opinion (have a specific point of view, love it or hate it) about why you would deem this advertisement a success.

 - I love the ad, however i hate the product. My love for the ad stems from the producers inviting the appropriate celebrity guests into the ad. My hate for the product is purely personal and not relevant.